A UK based company with offices established also in the US, Wave2 specializes in developing and supplying solutions for advertising and marketing for online, print, and mobile applications. With an impressive list of successful implementations for large, medium, and small publishers, Wave2 consider themselves to be the market leader in this field. Wave2 provide a range of packaged solutions and hosted services, all built upon the core “Wave2 Publishing Platform”. These applications all are designed to help to create new revenue and to save cost for a publisher. With a focus upon removing the boundaries between print, online and mobile, these solutions have already helped many publishers to transform their businesses: AdPortal – a complete website for self-service advertising. It meets the needs of private and trade advertisers, for both print and on-line media. Studio – allows administrative, sales and marketing staff to create their own material in order to expedite and streamline the sales cycle. MarketPlace – With a powerful online listings engine, MarketPlace provides a complete advertising website. Online ads from simple and enhanced listings to animated banners and video are supported. Merchant – This is an e-commerce website for publishers. Primarily driven by picture sales, Merchant introduces many new opportunities to sell products and services.