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Der Neue Tag, Nordbayerischer Kurier, Mittelbadische Presse - all publishing houses that decided in favour of HUP publishing software in 2011. HUP AG is a leading supplier of publishing systems both in Germany and internationally. With its more than 25 years' market experience, HUP is firmly established in the industry. Modern-day concepts have an increasingly brief lifetime and media companies are having to react faster to trends. For this reason, HUP AG chose to put the emphasis at this year's IFRA Expo on new cross-media busjness models and marketing ideas.

The HUP publishing system, with its highly efficient modules, is designed with the future in mind and to be independent of trends - one system for everything! All business processes of a media operation are seamlessly integrated, with the business partner model providing the basis: all HUP modules use a common databank. With the HUP CRM, the user has an all-round view of the customer. All activities that a business partner enters into with the media house - whether advertising for print, online, electronic media, mobile or subscriptions, shop articles, etc. - can be viewed immediately. Administrative tasks are greatly reduced, the HUP modules support customers with existing and new business models. HUP AG products optimise the workflow in ad production and support marketing campaigns in the non-reader market.