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presents ist content center cc::huGO. This is a central, media-independent management and workflow solution for all media components. huGO imports images, texts, logos, ads, audio and video and makes them available for production. Planning and editorial systems draw components from huGO and return pages and publication information. cc::huGO acts as the central repository for components and finished products as well as an archive. Its open concept enables integration with editorial and ad systems like Woodwing, tango media, Classwizard or PlanPag/printnet and interfacing with ERP systems like SAP. When integrated with Adobe Creative Suite, huGO supports publishing with InDesign/InCopy and direct file access via Adobe DRIVE. cc::huGO is fully mandator-enabled. Several distinct editorial offices can be supported which run logically completely separated but utilize the same system installation. By supporting Single SignOn or LDAP, huGO can be directly integrated in the IT security structure of the publisher. cc::huGO contains powerful process management based on the JBOSS Java framework. This enables dynamic control and supervision of complex time-critical production workflows with high throughput. cc::huGO supports modern concepts like Newsdesk and Production Control Center. It can also serve as the basis for Readerscan reader quote measurements performed by leading newspapers.