Monday, 10 October

10.30 - 13.00 h: Tablet Publishing Trends

Welcome by the moderator
Kristina Sabelström Möller, Senior Research Manager, WAN-IFRA, Sweden

Making Money with mobile
Ben Shaw, chief digital officer, Shaw Media, USA
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Transforming the newspaper to a tablet optimised format
De Standaard, Belgium, Speaker tbc
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Increasing consumer’s digital engagement and their wilingness to pay
Bruce Benson, Senior Managing Director, FTI Economic Consulting, USA

Better simple – controlling print, online and tablet from the editorial system
Roman Minimayr, Managing Director, or Hermann Fröschl, Managing Editor, Salzburger Nachrichten, Austria
Rainer Kruschwitz, Managing Director, Neofonie, Germany
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YOU INSPIRE - YOU magazine's luxury fashion supplement on the iPad - maximising content with the minimum of resources
Alistair Dabbs, Editorial Production Specialist, Mail on Sunday, UK
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What’s next – Successful cross-media and tablet strategies for news publishers
Heiko Scherer, KircherBurkhardt, Germany
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Creating a smart tablet mag - winning the struggle of digitisation through automation while maintaining typographical and design excellence: L'Espresso iPad Edition
Theo Nelki, Creative Director, Gruppo Editoriale L'Espresso Spa, Italy
Powered by D-Share

14.00 - 17.00 h: Mobile Publishing Business

Welcome by the moderator
Kristina Bürén, Managing Director, WAN-IFRA Nordic, Sweden

Mobile apps – opportunity for print publishers in a digital media world
Ronald Schwärzler, Member of the Board and Senior Executive, Kurier, Austria
Powered by APA

Reader participation through mobile apps: the example of Maerker Brandenburg
Sönke Sprink, Head of Development and Networks, Urban Media GmbH, publisher of Der Tagesspiegel, Germany
Powered by Six Offene Systeme

Monetizing and the mobile web. Keeping an eye on the margins
The mobile web is a special channel with its own financial risks and opportunities. This presentation will look at real-life cross-platform content delivery strategies via browser and apps of a number of the most relevant publishers in the world.
Speaker to be announced
Powered by Netbiscuits

Red Bulletin goes mobile
Christian Graf-Simpson, iPad Development Red Bull Media House, Austria
Michael Bergmeister, Production, Red Bulletin GmbH, Austria
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Tuesday, 11 October

10.30 - 13.00 h: Digital Innovations

Welcome by the moderator
Thomas Jacob, Deputy CEO WAN-IFRA CH and Managing Director, Greater AsiaPacific Region, WAN-IFRA Asia Pacific Pte Ltd, Singapore

Digital business models in the USA - how do they compare?
Ken Harding, Managing Director in FTI Corporate Finance and leading industry analyst, USA

Start Printing Sound! Increase usage of websites and mobile apps by speech-enabling them
Andrea Tosi, Marketing Manager Gazzetta.it at RCS Digital, Gazzetta dello Sport, Italy
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Innovation in the digital age
Ulrich Dietz, Chairman of the Board, GFT technologies AG and author of the book The New New, Germany
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Multi-channel publishing by numbers (template-driven workflows)
Roy Williams – Journalist, Writer and Editorial Consultant, RCW Media, UK
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Augmented Reality boosts eBusiness and enriches your paid content offering! Real live examples and metrics!
Thomas Balduff, Total Immersion, Germany

What does engage, excite, and move the world - Get the very best in editorial
Alexander Kern, Head of Entertainment, Seitenblicke Magazin, Austria
Andrea Pascher, Editor, Seitenblicke Magazin, Austria
Powered by The interview people

"Kiosko y Más" Spain's first multi-publisher digital newsstand.
Juan Luis Moreno, Chief Digital Strategy Officer, Vocento, Madrid, Spain
Powered by Newspaper Direct

Digital replicas and html5 contents in hybrid mobile apps. A case study: L'Eco di Bergamo
Marco Sangalli, Head of Digital, Sesaab Publisher, Eco di Bergamo, Italy
Gionata Mettifogo, CEO and CTO, Paperlit Inc., USA
Powered by Paperlit

14.00 - 17.00 h: Corporate Publishing Business Models

Welcome by the moderator
Michael Höflich, Managing Director, Forum Corporate Publishing e.V., Germany

An editor is an editor is an editor.S trategic content management for the publishing world
Andreas Oppermann, Head of New Markets, Online, Special Editions, Märkische Oderzeitung, Germany
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Best practices automated apps iPad & Co. – corporate publishing in the digital age
Hans-Jürgen Moers, Managing Partner, muehlhausmoers, Germany
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Mercedes-Benz launch iPad magazine “Points West”
Simon Milton, Founder and Managing Director, Thinkology, UK
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How the cloud drove winds of change in Chicago
Fred Lebolt, Senior Vice President & General Manager, Sun-Times Media Digital, Chicago, Illinois, USA
Powered by DTI

Austria’s biggest company magazine
Herbert Starmühler, Geschäftsführer, Starmühler Agentur und Verlag, Austria
Powered by Forum Corporate Publishing

Corporate media service: cross-media to the target audience
Harald Kopeter, Managing Director, Corporate Media Service, Austria
Powered by Forum Corporate Publishing

Wednesday, 12 October

10.30 - 13.00 h Innovative Advertising

Welcome by Benjamin Ruschin, Digital Head and Board Member, straberger conversations gmbh, Austria

Alternative revenue – The newspaper company as a retailer – How newspapers are achieving multi online retail sales
Eamonn Byrne, Business Director, The Byrne Partnership, UK

Digital development for a multi-platform world
Paul Westhorpe, Managing Director, Global Digital Sales and Strategy, PRISA, Spain
Powered by Madgex

Turning trust into money: a new revenue model for newspapers
How can newspapers leverage their credibility to join the the new "everybody wins" advertising paradigm that thrives online.
Grig Davidovitz, CEO, RGB Media, Israel

Measuring interaction in digital publications
Emerging trends and key metrics for digital publications, including a case study from Condé Nast highlighting metrics publishers and advertisers should standardize on.
Ed Hewett, Manager of Digital Analytics, Omniture Business Unit, USA
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Content Targeting - Better operating results by delivering more relevant content
Relevance is the key to make web content valuable, resulting in more page views and higher dwell times. Content Targeting is an application combining advertising mechanisms such as targeting with content delivery to the user.
Speaker to be announced
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Social networks in the newspaper industry: a strategic roadmap for advertisers
Benjamin Ruschin MSc, Digital Head andBoard Member, straberger conversations gmbh, Austria

14.00 - 17.00 h: Crossmedia Publishing Trends

Welcome by the moderator
Grig Davidovitz, CEO, RGB Media, Israel

The simplicity of cross-media delivery
Abdulmotaleb Mohamed Dayem, Production & Applications Development Manager, Dar Al-Hayat, Lebanon
Powered by Onevision

Tricks to animate a Facebook fan page and generate traffic and profiles
Daniel Van Wylick, Editorial Director, Groupe Rossel, Belgium
Powered by Qualifio

Do you know your potential for social CRM?
Freie Presse Chemnitz (Speaker to be confirmed)
Powered by Sensix

How to re-use your content for cross-media purposes and the possibilities to publish to any channel or device in the future
Marco Di Bernardo, Head of Application, Deputy Managing Director, A&F Computersysteme, Switzerland
Speakerto be confirmed
Powered by Woodwing

The CHIP iPad edition – How to be among the top 10
Thomas Pyczak, Managing Director CHIP Communications GmbH and Chief Editor CHIP, Germany
Bastian Stein, Head of Technology CHIP Communications GmbH, Germany
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Proactive instead of passive
How Austria’s market leader for local news not only produces print more efficiently, but develops its position with reader reporters, mobile apps and local online portals from gogol medien.
Bernhard Feurstein, Head of Corporate Development, Regionalmedien Austria AG
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