Main topics:

• Tablet Publishing Trends (Mon, 10 October, 10.30 h)
• Mobile Publishing Business (Mon, 10 October, 14.00 h)
• Digital innovations (Tue, 11 October, 10.30 h)
• Corporate Publishing Business Models (Tue, 11 October, 14.00 h)
• Innovative Advertising (Wed, 12 October, 10.30 h)
• Crossmedia Publishing Trends (Wed, 12 October, 14.00 h)

Participation in the sessions is free of charge for IFRA Expo visitors.
All presentations at the Media Port are simultaneously translated (German/English).  

Programme

Monday, 10 October
10.30 - 13.00 h: Tablet Publishing Trends

 

Welcome by the moderator
Kristina Sabelström Möller, Senior Research Manager, WAN-IFRA, Sweden

Transforming the newspaper to a tablet optimised format
Johan Mortelmans, Director E-Media, De Standaard, Corelio, Belgium
Powered by Mobile Web

YOU INSPIRE - YOU magazine's luxury fashion supplement on the iPad - maximising content with the minimum of resources
Alistair Dabbs, Editorial Production Specialist, Mail on Sunday, UK
Powered by Adobe

Increasing consumer’s digital engagement and their wilingness to pay
Bruce Benson, Senior Managing Director, FTI Economic Consulting, USA

Better simple – controlling print, online and tablet from the editorial system
Roman Minimayr, Managing Director, or Hermann Fröschl, Managing Editor, Salzburger Nachrichten, Austria
Denis Boehres, Technical Director, Neofonie, Germany
Powered by Multicom

What’s next – Successful cross-media and tablet strategies for news publishers
Heiko Scherer, KircherBurkhardt, Germany
Powered by Woodwing

Tablets at Shaw Media: Rapid deployment on a shoestring budget
Opportunities to serve the new tablet audience and why Shaw Media chose the mobile web.
Ben Shaw, Chief Digital Officer, Shaw Media, USA
Powered by Roxen

Creating a smart tablet mag - winning the struggle of digitisation through automation while maintaining typographical and design excellence: L'Espresso iPad Edition
Theo Nelki, Creative Director, Gruppo Editoriale L'Espresso Spa, Italy
Powered by D-Share

Tablet, interface between print and online. - Earning money in both worlds
Thomas Letz, Head of Production and Distribution, Der Standard Service Gmbh, Austria
Powered by Comyan

14.00 - 16.30 h: Mobile Publishing Business

 

Welcome by the moderator
Kristina Bürén, Research Director WAN-IFRA & Managing Director, WAN-IFRA Nordic, Sweden

 

Mobile apps – opportunity for print publishers in a digital media world
Ronald Schwärzler, Member of the Board and Senior Executive, Kurier, Austria
Powered by APA

Snap Fotos. Earn Money!
Kalle Ipatti, Chief Photo Editor, Turun Sanomat, Finland
Powered by Scoopshot

Reader participation through mobile apps: the example of Maerker Brandenburg
Sönke Sprink, Head of Development and Networks, Urban Media GmbH, publisher of Der Tagesspiegel, Germany
Powered by Six Offene Systeme

Red Bulletin goes mobile
Christian Graf-Simpson, iPad Development Red Bull Media House, Austria
Michael Bergmeister, Production, Red Bulletin GmbH, Austria
Powered by Adobe

Monetizing and the mobile web. Keeping an eye on the margins
The mobile web is a special channel with its own financial risks and opportunities. This presentation will look at real-life cross-platform content delivery strategies via browser and apps of a number of the most relevant publishers in the world.
Speaker to be announced
Powered by Netbiscuits

Tablet Publishing 2.0
Margaret Ann Dowling, Managing Director, Marquardmedia, Hungary
Powered by Mobile IQ

Making mobile click in Africa
Louise Hallman, Project Manager for WAN-IFRA Mobile News for Africa
Steve Kromberg, NikaNOW / David Rabkin Project for Experiential Journalism, Rhodes University, South Africa

 

Tuesday, 11 October

 

10.30 - 13.00 h: Digital Innovations

Welcome by the moderator
Thomas Jacob, Deputy CEO WAN-IFRA CH and Managing Director, Greater AsiaPacific Region, WAN-IFRA Asia Pacific Pte Ltd, Singapore

Digital business models in the USA - how do they compare?
Ken Harding, Managing Director in FTI Corporate Finance and leading industry analyst, USA

What does engage, excite, and move the world - Get the very best in editorial
Alexander Kern, Head of Entertainment, Seitenblicke Magazin, Austria
Andrea Pascher, Editor, Seitenblicke Magazin, Austria
Powered by The interview people

Innovation in the digital age
Ulrich Dietz, Chairman of the Board, GFT technologies AG and author of the book The New New, Germany
Powered by Deutsche Post

Multi-channel publishing by numbers (template-driven workflows)
Roy Williams – Journalist, Writer and Editorial Consultant, RCW Media, UK
Powered by PCS

Augmented Reality boosts eBusiness and enriches your paid content offering! Real live examples and metrics!
Thomas Balduff, Total Immersion, Germany

Start Printing Sound! Increase usage of websites and mobile apps by speech-enabling them
Andrea Tosi, Marketing Manager Gazzetta.it at RCS Digital, Gazzetta dello Sport, Italy
Powered by Readspeaker

"Kiosko y Más" Spain's first multi-publisher digital newsstand.
Juan Luis Moreno, Chief Digital Strategy Officer, Vocento, Madrid, Spain
Powered by Newspaper Direct

Digital replicas and html5 contents in hybrid mobile apps. A case study: L'Eco di Bergamo
Marco Sangalli, Head of Digital, Sesaab Publisher, Eco di Bergamo, Italy
Gionata Mettifogo, CEO and CTO, Paperlit Inc., USA
Powered by Paperlit

14.00 - 16:30 h: Corporate Publishing Business Models

Welcome by the moderator
Michael Höflich, Managing Director, Forum Corporate Publishing e.V., Germany

An editor is an editor is an editor.S trategic content management for the publishing world
Andreas Oppermann, Head of New Markets, Online, Special Editions, Märkische Oderzeitung, Germany
Powered by Retresco

Best practices automated apps iPad & Co. – corporate publishing in the digital age
Hans-Jürgen Moers, Managing Partner, muehlhausmoers, Germany
Powered by Deutsche Post

Mercedes-Benz launch iPad magazine “Points West”
Simon Milton, Founder and Managing Director, Thinkology, UK
Powered by Adobe

How the cloud drove winds of change in Chicago
Fred Lebolt, Senior Vice President & General Manager, Sun-Times Media Digital, Chicago, Illinois, USA
Powered by DTI

Austria’s biggest company magazine
Herbert Starmühler, Geschäftsführer, Starmühler Agentur und Verlag, Austria
Powered by Forum Corporate Publishing

Be sustainable and talk/write about it
Wolfgang Bergmann, Der Standard, Austria
Powered by Forum Corporate Publishing

Corporate media service: cross-media to the target audience
Harald Kopeter, Managing Director, Corporate Media Service, Austria
Powered by Forum Corporate Publishing

 

Wednesday, 12 October

 

10.30 - 13.00 h Innovative Advertising

Welcome by Benjamin Ruschin, Digital Head and Board Member, straberger conversations gmbh, Austria

Alternative revenue – The newspaper company as a retailer – How newspapers are achieving multi online retail sales
Eamonn Byrne, Business Director, The Byrne Partnership, UK

Digital development for a multi-platform world
Paul Westhorpe, Managing Director, Global Digital Sales and Strategy, PRISA, Spain
Powered by Madgex

Turning trust into money: a new revenue model for newspapers
How can newspapers leverage their credibility to join the the new "everybody wins" advertising paradigm that thrives online.
Grig Davidovitz, CEO, RGB Media, Israel

Measuring interaction in digital publications
Emerging trends and key metrics for digital publications, including a case study from Condé Nast highlighting metrics publishers and advertisers should standardize on.
Ed Hewett, Manager of Digital Analytics, Omniture Business Unit, USA
Powered by Adobe

Content Targeting - Better operating results by delivering more relevant content
Relevance is the key to make web content valuable, resulting in more page views and higher dwell times. Content Targeting is an application combining advertising mechanisms such as targeting with content delivery to the user.
Infopool Text Axel Springer (Speaker tbd)
Powered by nugg.ad

How to make money with tablet publishing

Innovative advertising, subscription and sponsoring models for tablet publishing
Dalibor Balšínek, Board Member, Mafra, a.s., Czech Republic
Powered by NewsLab

Social networks in the newspaper industry: a strategic roadmap
Benjamin Ruschin MSc, Digital Head andBoard Member, straberger conversations gmbh, Austria

14.00 - 16:30 h: Crossmedia Publishing Trends

Welcome by the moderator
Grig Davidovitz, CEO, RGB Media, Israel

The simplicity of cross-media delivery
Abdulmotaleb Mohamed Dayem, Production & Applications Development Manager, Dar Al-Hayat, Lebanon
Powered by Onevision

The CHIP iPad edition – How to be among the top 10
Thomas Pyczak, Managing Director CHIP Communications GmbH and Chief Editor CHIP, Germany
Bastian Stein, Head of Technology CHIP Communications GmbH, Germany
Powered by Adobe

How to re-use your content for cross-media purposes and the possibilities to publish to any channel or device in the future
Marco Di Bernardo, Head of Application, Deputy Managing Director, A&F Computersysteme, Switzerland
Speaker to be confirmed, Die Neue Luzerner Zeitung AG, NZZ, Switzerland
Powered by Woodwing

Do you know your potential for social CRM?
Thomas Boy, Leiter Freie Presse Online, Freie Presse Chemnitz, Germany
Powered by Sensix

Tricks to animate a Facebook fan page and generate traffic and profiles
Daniel Van Wylick, Editorial Director, Groupe Rossel, Belgium
Powered by Qualifio

Proactive instead of passive
How Austria’s market leader for local news not only produces print more efficiently, but develops its position with reader reporters, mobile apps and local online portals from gogol medien.
Bernhard Feurstein, Head of Corporate Development, Regionalmedien Austria AG
Powered by gogol medien

Shifting from a newspaper mindset to an information perspective.
A case study in integrating newspaper and online editorial workflows.
Ben Shaw, Chief Digital Officer, Shaw Media, USA
Powered by Roxen

 

IFRA Expo is the international communication platform for the newspaper industry and its suppliers, covering the entire range of products and services for newspaper magazine production and bringing together the right people in the right atmosphere. More than 10,000 visitors from 85 countries (share of decision-makers: 90 %) attend IFRA Expo annually.

For more details please access: www.ifraexpo.com