4th International E-reading & Tablet Conference
Date and Location
11 Oct 2011ViennaAustria(English)
Cancellation policy: Cancellation is possible in writing and will be accepted up to 2 weeks before the event. A non-refundable handling fee of 10% will become due in this case. We regret that we will be compelled to retain the full participation fee for cancellations after this time.
And welcome back for new interesting updates at the 5th International E-reading & Tablet Conference on 30 October 2012 in Madrid!
Anders Opdahl is editor-in-cheif of the Norwegian regional daily Nordlys with headquarters in...
Christian Röpke is Managing Director of ZEIT ONLINE, the online edition of Germany's largest...
Nic started consulting with TigerSpike in 2006 as part of his MBA program with Melbourne and...
Online media specialist with more than a decade’s experience in local and international settings...
Pontus Schultz is appointed Head of Business Development at Bonnier R&D. Until September...
Rebecca Grossman-Cohen is the Director of Marketing for The Daily, the world’s first daily news...
After a 6 years stint in television, Rebekah joined the digital revolution in 2000 as one of the...
Over the past 8 years, Richard has overseen the growth of YUDU to see the company become a...
Simon has worked in the newspaper and magazine industry since the mid-1980s ‑ publishing with a...
British born graphic designer. Has worked between the UK and Italy for 25 years.
4th International E-reading & Tablet Conference
Discover your next stop in the tablet road
Last year, the International E-reading & Tablet Conference was very much asking questions: how will the people use tablets, will they keep using Kindle-like e-readers and how many nightmares will tablet publishing create in the production and CRM workflow? But there were very little experimentations to show.
It is really this year that we can tackle the interesting topics of creativity, patterns of usage and even touch on the reality of a business future.
Use Twitter hash tag: #tablet11
9.00 Coffee and registration
10.00 Session 1 – The first movers
Welcome by the moderator
Dr Kristina Sabelström Möller, Senior Research Manager, Emerging Digital Platforms and Business Development, WAN-IFRA GmbH & Co. KG, Germany
The Daily – following the progresses of the first iPad-only newspaper
Media historians will probably make a big deal out of 2 February 2011, the day the first newspaper created exclusively for the iPad appeared. In July, The Daily launched a redesign based on the feedback from its users. This unique newspaper considers itself as “a work-in-progress”, proving the technology, refining the content and investigating the best marketing methods. The Daily is actually one of the most downloaded news apps.
Rebecca Grossman-Cohen, Director of Marketing, The Daily, USA
Bonnier – definitely the most active publisher on tablets
International publisher Bonnier is transposing most of its publication to tablets at a very fast pace. It started as soon as the iPad was released in the US with itsPopular Science app. On June 12 2011, Bonnier Magazines launched its first digital-only weekly magazine - C Mode. The new magazine provides a fast and up-to-date review of the fashion world while giving readers the opportunity to shop whenever and wherever they are. Bonnier is as active on the newspaper publishing side and on November 24 2010 they launched News+ – a daily newspaper platform for tablets that connect to Adobe's services. The goal is not a printed version in digital format and not a news site but instead a third product that picks up where the print newspaper leaves off. Being at the vanguard of this digital trend has also meant for the company investing in research to understand better reading and advertising on those new devices.
The next step for Bonnier is now Service+ – a project focusing on sales of digital products.
Pontus Schultz, Head of business development Bonnier R&D, Sweden
11.30 Coffee break
11.50 Session 2 – Publishing on international basis
Creating the right tablet products for your business
In August, the monthly lifestyle title BBC Good Food announced that it would offer its iPad app, launched in February, as a digital-only subscription for the first time and that people subscribing outside the App Store would get it at a better deal. The Good Food iPad app has been downloaded more than 100,000 times since its launch. The magazine is only one title in a rich portfolio of publications (including titles like Top Gear, Lonely Planet, Radio Times). "BBC Magazines operates one of the most successful subscription businesses in the industry and we are now able to tap into that expertise for our digital products".
Rebekah Billingsley, Publishing Director - Mobile Devices, BBC Worldwide, UK
Free newspaper Metro goes on tablets – its own way
Mobile devices could change drastically the future of free newspapers and Metro International is aware of that. Metro is a very popular newspaper brand operating 65 editions in 21 countries (37 million readers per week). And most interesting, 66% of Metro readers are aged 18-39 years old. Just imagine how profitable its publishing business would be without the burden of production and distributions costs. Too early for many countries where the brand is active, but already time to provide its iPad equipped readers with this choice. Metro has as usual taken its own route with the launch this September of an HTLM5-based iPad app.
Peter Holmlund, Executive Vice President & Online Director, Metro International, Sweden
14.00 Session 3 – Alternative ways for big and small players
Browser & App: Die Zeit and Zeit Online want both!
Die Zeit and Zeit Online are following a product-centric approach towards the market for tablet PCs. The goal is to increase digital circulation revenues as well as to take advantage of tablets as an attractive device for the advertising industry. The publisher has chosen a technical approach to developing an optimised Zeit Online HTML5 tablet version. Using HTML5 offers the advantage of being easily transferable from a native iPad app to a platform-independent product for a cost effective distribution on all tablet devices such as are already available or scheduled to be launched on the market.
Christian Röpke, CEO, Zeit Online, Germany
The Sunday Times on iPad shows that, yes, tablet numbers do stack up
The Times and The Sunday Times now have over 100,000 current, monthly digital subscribers, an increase of 28% since the last official figures in February (79,000 digital subscribers). This includes subscribers to all digital channels: the websites, the iPad and the Kindle. The Times is downloaded onto an average of 35,000 iPads every day, an increase of 40% in the four months since February. The average for The Sunday Times is 31,000, an increase of 41%. This presentation of The Sunday Times case shows how News International's strategy of paid for content makes sense.
Simon Regan-Edwards, Production Director, The Sunday Times, UK
Yudu Media wants a self-ruled tablet ecosystem
Yudu has been in the news these last months for definitive statements such as the death of the Kindle: "2011 may well be considered as the beginning of the end for the dedicated e-book reader " (Richard Stephenson, June 2011). For pushing Apple to the limits of its logic with the "Dual Subscriptions System" announcement: an alternative route to the iPad market for publishers (May 2011). And also for victorious figures announced on September 1 that “it has surpassed the 100th iPad App milestone, and that in fact its 125th custom-branded iPad App has gone live in the App Store”.
Richard Stephenson, CEO, Yudu, UK
15.40 Coffee break
16.00 cont. Session 3 - Alternative ways for big and small players
The Telegraph on iPad – 2.0: let the show start!
If the first version of The Telegraph on iPad was a good rehearsal for its editorial ambitions on tablets, the second version, launched in May, really explores the full possibilities of the device. The updated app features a 30-day archive, night reading mode and greater depth of content, including video, graphics and picture galleries created for the iPad edition and cartoon archives. And it comes with a well thought-out pricing plan, for the readers and the publisher.
Nic Newman, Managing Director EMEA, TigerSpike, UK
Grupo L’Espresso finds a balance between innovation and tradition
In 2010, Gruppo Editoriale L’Espresso became the first Italian publishing company to appear on tablets, with its well-known brands Repubblica and L’Espresso, and the local Finegil daily newspapers. In December 2010, the group launched a specially created publishing project for this device: R7 – a highly successful Sunday magazine designed solely for tablets, offering readers the best of Repubblica, but redesigned with a new layout in an original multimedia format, with video analyses, and interactive photographic and infographic reportages. A version 2.0 of the L’Espresso application was launched mid-2011. The new formula, which has been specially designed for the iPad, makes it easier to move between the articles, photo galleries, boxes, and all the other content of the newsmagazine. Those who prefer the traditional format, which is the same as the printed version, can simply decide not to change when they read their copy on the iPad.
Theo Nelki, Creative Director, Gruppo Editoriale L’Espresso, Italy
Don't aim at a niche when you can have reach
The core effort should be put into the content, created and distributed as easy as possible. And the goal is to do be present on every available platform. This is critical to obtain a broad user group that gives sustainable income and finances journalism in the future. The iPad is great. But it is a niche. And it will stay this way. For this reason, the Nordlys app for the iPad is developed as an HTML5 container to be used also for other services and ePaper-solutions.
Anders Opdahl, Editor-in-Chief, Bladet Nordlys, Norway
Wrap-up and final comments
18.00 End of the program of the 4th International E-reading & Tablet Conference
The event takes place at Reed Messe Wien, the leading congress and event venue in Vienna:
Reed Messe Wien GmbH
Messeplatz 1, Postfach 277
1021 Wien, Austria
Click here for a list of hotels in the vicinity of the event venue.
More information about the beauty of Vienna can be found here.
Interested in showing your products and services to the conference participants? Please get in contact with us or download the attached offer for sponsoring and exhibiting at the 4th International E-reading & Tablet Conference: Contact for exhibiting & sponsoring Sabine Lafon, Sales Executive Phone +49.6151.733-784 email@example.com
Anders Opdahl is editor-in-cheif of the Norwegian regional daily Nordlys with headquarters in Tromsø in northern Norway. Besides having been news editor of Nordlys for six years, Opdahl has wide experience as reporter at several national and local newspapers in Norway. Opdahl has also contributed to a number of digital projects in the A-pressen media group, most lately the development of the tablet solution for the Nordlys-brand.
Christian Röpke is Managing Director of ZEIT ONLINE, the online edition of Germany's largest weekly newspaper, DIE ZEIT. He has over 10 years experience in online publishing by working for various leading media companies. He started his career by working for edel music AG. In 2000 he joined the FINANCIAL TIMES DEUTSCHLAND where the development of digital business models and innovations were at the core of his activities. According to the claim "one brand - all media" www.ftd.de was developed as one of the leading websites and specialists for multichannel publishing with a great emphasis on mobile trends and applications for the financial and business community. In 2007 Röpke joined Gruner + Jahr to work as Director at G+J New Media Venture, a unit committed to online strategy, acquisitions, and digital infrastructure projects. At ZEIT ONLINE he is putting great emphasis on building qualified reach, increasing monetization and innovation in the respective business models, one of them being apps and e-publishing.
Nic started consulting with TigerSpike in 2006 as part of his MBA program with Melbourne and Kellogg University. The MBA challenge was to write the global strategy for expansion for a fast growing start up. Nic then joined the UK office in 2007 drawing on his 15 years of blue chip experience from operational sales to strategic marketing. This experience, built in retail, FMCG (with Mars), and private equity in Director level roles (with Clayton Dubilier & Rice), has been invaluable in helping TigerSpike scale effectively. Nic sits on the UK board of the Mobile Marketing Association and the IAB mobile steering group.
Online media specialist with more than a decade’s experience in local and international settings. Returned to Metro in February 2010. Previous occupations include Executive Producer for MSN Sweden, Global Online E-i-C at Metro international, Business Developer and various editorial management roles at Aftonbladet Nya Medier (Schibsted). BA in Journalism, English and Philosophy from the University of Stockholm.
Pontus Schultz is appointed Head of Business Development at Bonnier R&D. Until September 2010, he was working as editor-in-chief of Veckans Affärer and will now continue as publisher of Veckans Affärer and Privata Affärer while sitting on the Board of Directors for Bonnier Magazines.
Rebecca Grossman-Cohen is the Director of Marketing for The Daily, the world’s first daily news publication created and designed from scratch for iPad. The Daily launched in February 2011 and reached more than 1 million downloads in less than four months. Until February, Ms. Grossman-Cohen was Executive Director of Strategic Marketing for The New Republic, where she lead marketing, circulation, branding, and social media for the nearly 100-year-old media company. Before The New Republic she worked for the Associated Press in Business Development and Strategy. She also previously worked for NPR managing the NPR Councils, the major donor giving group for the public radio network.
After a 6 years stint in television, Rebekah joined the digital revolution in 2000 as one of the small team who set up Times Online, leading their business and channel development for over five years. Back then, she launched Mr Murdoch’s first paid-for digital content products in the form of an online crossword club and an international e-paper. Since then, Rebekah has specialised in leading the digital successes of some the UK’s top traditional publishers, launching heatworld and Closer Online for Bauer (formerly Emap), heading up Current TV’s UK digital operation and recently leading Hachette Filipacchi’s digital sites including Elle UK, Sugarscape, Red Online and Digital Spy into profitability. She joined the BBC Worldwide Magazines division to head up their mobile strategy, focusing on tablet products for brands such as Top Gear, Good Food and Focus and also manages two of their websites, including the imminent re-launch of RadioTimes.com.
Over the past 8 years, Richard has overseen the growth of YUDU to see the company become a global leader in digital publishing and a cloud based platform adopted by many of the world’s top blue chip companies.
Richard has been running technology led international businesses for the past 25 years and completed his first private equity MBO in 2001, returning a 3x and a 67% IRR to shareholders.
Until deciding to take on the CEO role at YUDU, Richard was for 6 years an Operating Partner with Duke Street Capital, Chairman of Xafinity Holdings Ltd, President of the Supervisory Board of Navimo S.A. and Chairman of Deloro Stellite Ltd.
Richard is a passionate believer that the publishing industry can adapt and strengthen in this new digital climate and has a clear mission to ensure YUDU plays a valuable part in this transition.
Simon has worked in the newspaper and magazine industry since the mid-1980s ‑ publishing with a MacPlus and an Apple LaserWriter. After life as a magazine and newspaper sub-editor he began implementing editorial systems. He published his first iPhone game soon after the App Store opened and earned enough from the venture to buy several coffees. He motivated a team of developers and designers to put together the first Sunday Times iPad app that launched to worldwide acclaim in December 2010. Every Sunday it is the highest grossing iPad app in the UK and was named Newspaper App of the Year at the Newspaper Awards 2011.
British born graphic designer. Has worked between the UK and Italy for 25 years.
For the past 12 years has worked for the Gruppo Editoriale Espresso as Art Director of
their Internet division, helping found and grow la repubblica.it and heading up design
and usabilty for KataWeb. For the past 8 years he has been Art Director at l'Espresso
the groups weekly news magazine.
Theo's passion for technology, experience in site design and web usability, his extensive
understanding of print editorial systems coupled with years of editorial design has
meant that designing for tablets was a natural progression and for past two years he
has been working on the iPad version of l'Espresso.
- Don't aim at a niche when you can have reachAnders Opdahl, Bladet Nordlys
- Browser & App: Die Zeit and Zeit Online want both!Christian Röpke, Zeit Online
- Looking back & heading forwardKristina Sabelström Möller, WAN-IFRA
- WelcomeKristina Sabelström Möller, WAN-IFRA
- The Telegraph on iPad – 2.0: let the show start!Nic Newman, Tigerspike
- Free newspaper Metro goes on tablets – its own way Peter Holmlund, Metro International
- Bonnier – definitely the most active publisher on tabletsPontus Schultz, Bonnier R&D
- The Daily – following the progresses of the first iPad-only newspaperRebecca Grossman-Cohen, The Daily
- Creating the right tablet products for your businessRebekah Billingsley, BBC Worldwide
- Yudu Media wants a self-ruled tablet ecosystemRichard Stephenson, Yudu
- The Sunday Times on iPad shows that, yes, tablet numbers do stack upSimon Regan-Edwards, The Sunday Times
- Grupo L’Espresso finds a balance between innovation and traditionTheo Nelki, Gruppo Editoriale L’Espresso